A proud video partnership with SAMURAI sports to re-launch and re-brand their global visual identity through video. The brand, with 25 years of rugby heritage are true changemakers, disrupting the rugby and athleisure space.

The 18 month video partnership includes new collection launches and Kit launch campaigns, including Leicester Tigers Premiership Rugby team & Emirates x Dubai 7s.

Impact
Global visual brand identity formed
10 x E-commerce growth in 24 months
Sold out collection launches