The Initiative:
The UK Home Office partnered with SBTV to launch a nationwide campaign - Knifefree, raising awareness of knife crime across the UK.

Who is SBTV?
Founded by the late Jamal Edwards, SBTV is one of the UK’s most influential youth media platforms, known for launching the careers of artists like Ed Sheeran and championing underrepresented voices in music, culture, and social issues.

Our Role:
Changemaker Studios worked alongside SBTV to produce a series of powerful films spotlighting real people affected by Knife crime. We worked with UK music artists including Bugzy Malone & Paigey Cakey to capture raw, authentic narratives to connect with younger audiences.

The Reach:

• Backed by the UK Home Office as part of a national campaign

• Distributed through SBTV’s influential digital channels

• 200K+ viewership across social channel

• Used to drive engagement, education and action within UK youth communities